Approach

The Four-Lever System.

Everything we do fits into one of four levers. If it doesn't, we don't do it.

Four levers

Focus beats breadth. Every client engagement is scoped and reported against the same four levers so you always know what moved, what didn't, and why.

Listings

Titles, bullets, A+, imagery, variations. The foundation everything else multiplies.

Advertising

SP / SB / SD structured around lifecycle — launch, scale, defend. Bids tied to actual ACOS targets per SKU.

Inventory

Replenishment, FBA fees, SFP eligibility, reimbursements. Fewer stockouts and fewer storage-fee surprises.

Account Health

AHR monitoring, case management, policy compliance. The thing that prevents every other lever from blowing up.

How engagements run

Every client moves through the same four phases. This is not a rigid playbook — it's how we sequence work so the compounding effects actually compound.

PHASE 01

Audit (Week 1)

We pull the last 90 days across your Seller Central and Ads accounts. You get a written audit: what's working, what's leaking, what we'd fix first. You own this document regardless of whether we work together.

PHASE 02

Stabilize (Weeks 2–4)

We plug the leaks first. Suppressed offers, broken listings, rogue ad spend, account-health warnings. No flashy new projects until the fundamentals are clean.

PHASE 03

Operate (Weeks 5+)

Steady state: daily monitoring, weekly optimization, monthly strategic review. You get a Friday report every week and a 30-minute walk-through once a month.

PHASE 04

Grow

Once the account is healthy, we earn our fee on the upside — new ASIN launches, variation plays, ad-category expansion, SFP or international rollout.